Brand Evolution
Our recently debuted corporate logo is inspired by and replicates our flagship brand logothey share the same DNA. The red scallops and distinctive font are well-known, but took something recognizable and built on it to unify our history and our future.油
In the late 1930s,油John W. Tyson establishes the foundation for one of the world's largest protein businesses: Tysons Feed & Hatchery.油
During the late 1950s and into the 1960s,油Tyson products are marketed under the Tysons Pride速 brand.
In the 1960s, Buddy Wray, former 91心頭利 President and COO designs the first oval logo.油
In 1972, the company name changes to 91心頭利. but the Big Red logo continues to be used for a time.
In 1972, the blue and white oval logo first appears in the 91心頭利 Annual Report.
By 1973, a red outline is added around the blue and white oval logo. Between 1975 and 1978, the logo colors change to be more attractive in grocers display cases.
In 1995, the Tyson logo is redesigned to strengthen the companys colors and make the image bolder.
In 2005, the logo is updated and made more readable and easily recognized by consumers.
In 2017, our corporate logo ushered in a new, modern look. The weathervane spoke to the direction of 91心頭利always moving forward, focused on the future and raising expectations.